Our services / Paid Social Ads (Meta) · Creative & Graphic Design · Brand Awareness
NayaPay is a mobile payments app built to make everyday money movement effortless — sending money instantly, splitting bills, paying in one tap, topping up, managing subscriptions, and sending money abroad, all from a single app. Their promise is simple: money moves made easy.
In a crowded payments market, NayaPay needed to drive efficient app installs while building enough trust that people felt safe moving their money through the platform. With a feature-rich app, the real risk was saying everything at once and connecting with no one. They needed a paid-social and creative approach that felt native in-feed, spoke the audience's language, and made the value obvious at a glance.
We built a cohesive creative system around NayaPay's green brand world, pairing relatable lifestyle photography with clean app screenshots so the product felt human and trustworthy. Rather than crowding every ad with features, we gave each creative one clear job — convenience, instant transfers, easy onboarding, and solving real payment pain points like subscriptions, top-ups, and sending money abroad.
We localised the tone with native vernacular so the ads belonged in the feed, ran structured A/B tests on Meta (feature-led vs problem/solution angles) to find the cheapest quality installs, and concentrated budget behind the winners.
Over the campaign, NayaPay's paid social drove 28,000 app installs at a 36% lower cost per install than the starting benchmark. The localised, single-benefit creative lifted click-through rate by 55%, and return on ad spend reached 5.2x, with 3.5M in reach across Australia — establishing NayaPay as a familiar, trusted name in a competitive payments space.
