Our services / Full-Service Management · Creative & Graphic Design · Paid Ads · Organic Social · Sales & Conversion
Calci-Prime by Coral Club is a dietary supplement built around a source of natural calcium and a synergistic blend of vitamins and minerals — magnesium, manganese, zinc, selenium, and vitamins B, D and K2 — formulated to improve absorption and support bone mineral density and musculoskeletal health. It's positioned for active people who want to stay strong and mobile at any age.
The supplements market is crowded and trust-sensitive — buyers are sceptical, and technical ingredient stories rarely sell on their own. Calci-Prime needed marketing that could translate a science-heavy product into a clear, relatable reason to buy, build credibility, and drive real sales. As the client handed us full management, the brief covered the entire funnel: creative, paid, organic, and conversion — all working as one system.
We took ownership of the full marketing engine and built a creative system that balanced clinical credibility with aspirational, real-life imagery. Our messaging led with a problem the audience already felt — most adults experience joint discomfort — then bridged into Calci-Prime's real differentator: improved absorption and a fortified ingredient profile, paired with a low-commitment one-month course.
On paid, we A/B tested problem-aware angles against benefit-led angles to find the most efficient path to purchase. On organic, we built educational content around ingredient benefits and musculoskeletal health, so paid and organic reinforced each other across the full journey.
Across the engagement, Calci-Prime's full-funnel program generated up to $1M in sales at a 9x return on ad spend, while organic growth reached 200% as educational content compounded month over month. The combined paid-and-organic system turned a science-heavy supplement into a trusted, fast-growing name in a competitive category.
